The Montana Plan I-194
Communications Director for The Montana Plan I-194 and the Transparent Election Initiative. Since April 2026.
The Montana Plan I-194 is the ballot initiative to end dark and corporate money in Montana elections. I run its communications: what we say, how it looks, and every post on @themontanaplan.
@themontanaplan on Instagram- views in 90 days
- 512K
- followers since April, from 300 to 2,068
- 6.8×
- of views from beyond our followers
- 70%
- likes on three collab reels with Pete Buttigieg
- 25.7K
Strategic Communications
All strategic communications work- of views from beyond our followers
- 70%
- accounts reached in 90 days
- 222K
- collab partners, including Pete Buttigieg and Sen. Jon Tester
- 5+
- shares of the top post
- 1K
- I help decide what we post and when, from voter explainers to get-out-the-vote reminders timed to the ballot deadline.
- I write the copy and captions, turning a ballot measure people find confusing into one plain line: only people, not corporations, should fund elections.
- Every caption ends in the same ask, montanaplan.org for facts, yard signs, and volunteering, so each post moves people somewhere.
- I choose and create the assets for each event, like the virtual town hall with Pete Buttigieg and former Governor Steve Bullock.
Social Media
All social media work- views in 90 days
- 512K
- accounts reached in 90 days
- 222K
- followers since April, from 300 to 2,068
- 6.8×
- likes on the top reel
- 11.9K
- 70%of views came from people who don't follow the account yet.
- 2.2×more views on reels than on still posts: 237K against 108K.
- 323new followers from a single reel.
- 12.8K+likes, comments, shares, and saves in 90 days.
- +848followers in 90 days, up 70% since July.
- 100Kviews in one day at the September peak.
Top posts, past 180 days
- 3 collab reels with Pete ButtigiegThe top one: 11.9K likes and 1K shares25.7K likes
- Collab reel with Sam ForstagProud to support The Montana Plan976 likes
- Collab reel with Sen. Jon TesterUrging Montanans to vote yes735 likes
- Collab with the Center for American Progress550 likes
Brand Design
All brand design work- of posts designed by me, start to finish
- 100%
- views on still graphics in 90 days
- 108K
- views of on-brand content in 90 days
- 512K
- I designed The Montana Plan's branding myself: the round YES I-194 badge with Montana's mountains, and the bold type around it.
- The same identity carries every post, event graphic, and the merch store, so the campaign reads as one voice in a fast scroll.
- I create the graphics for every event and ballot reminder, built to be read in a second on a phone.
How the skills worked together
- Strategic Communications + Social MediaStrategy picks the message and the messenger. Social makes it travel. Collabs with partners like Pete Buttigieg carried the message past our own followers, to 70% of all views.
- Social Media + Brand DesignA brand people recognize mid-scroll. Every reel and graphic carries the identity I designed, so 512K views all build one look.
- Strategic Communications + Brand DesignDesign that carries the message. Event graphics, ballot reminders, and merch turn the plan into something people can see and share.
Instagram Insights for @themontanaplan, as of October 18, 2026.
