Social Media
I make social media for causes people need to understand fast: trend-aware reels, sharp captions, and graphics built on a brand I designed, made from start to finish.
The Montana Plan I-194
See the full case studyCommunications Director for The Montana Plan I-194 and the Transparent Election Initiative. Since April 2026.
- views in 90 days
- 512K
- accounts reached in 90 days
- 222K
- followers since April, from 300 to 2,068
- 6.8×
- likes on the top reel
- 11.9K
- 70%of views came from people who don't follow the account yet.
- 2.2×more views on reels than on still posts: 237K against 108K.
- 323new followers from a single reel.
- 12.8K+likes, comments, shares, and saves in 90 days.
- +848followers in 90 days, up 70% since July.
- 100Kviews in one day at the September peak.
Top posts, past 180 days
- 3 collab reels with Pete ButtigiegThe top one: 11.9K likes and 1K shares25.7K likes
- Collab reel with Sam ForstagProud to support The Montana Plan976 likes
- Collab reel with Sen. Jon TesterUrging Montanans to vote yes735 likes
- Collab with the Center for American Progress550 likes
Where it overlaps
- Social Media + Strategic CommunicationsStrategy picks the message and the messenger. Social makes it travel. Collabs with partners like Pete Buttigieg carried the message past our own followers, to 70% of all views.See Strategic Communications
- Social Media + Brand DesignA brand people recognize mid-scroll. Every reel and graphic carries the identity I designed, so 512K views all build one look.See Brand Design
Instagram Insights for @themontanaplan, as of October 18, 2026.