Strategic Communications
I shape what a campaign says, who says it, and when, so a hard-to-explain ballot measure lands with voters who weren't looking for it.
The Montana Plan I-194
See the full case studyCommunications Director for The Montana Plan I-194 and the Transparent Election Initiative. Since April 2026.
- of views from beyond our followers
- 70%
- accounts reached in 90 days
- 222K
- collab partners, including Pete Buttigieg and Sen. Jon Tester
- 5+
- shares of the top post
- 1K
- I help decide what we post and when, from voter explainers to get-out-the-vote reminders timed to the ballot deadline.
- I write the copy and captions, turning a ballot measure people find confusing into one plain line: only people, not corporations, should fund elections.
- Every caption ends in the same ask, montanaplan.org for facts, yard signs, and volunteering, so each post moves people somewhere.
- I choose and create the assets for each event, like the virtual town hall with Pete Buttigieg and former Governor Steve Bullock.
Where it overlaps
- Strategic Communications + Social MediaStrategy picks the message and the messenger. Social makes it travel. Collabs with partners like Pete Buttigieg carried the message past our own followers, to 70% of all views.See Social Media
- Strategic Communications + Brand DesignDesign that carries the message. Event graphics, ballot reminders, and merch turn the plan into something people can see and share.See Brand Design
Instagram Insights for @themontanaplan, as of October 18, 2026.